E-MAIL MARKETING

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.

HOW IMPORTANT IS E-mail important?

Emails can be used to generate sales, enhance customer engagement (i.e., newsletters), acquire customers, create brand awareness and reward customer loyalty. For existing clients and customers, email marketing emphasizes communication and awareness.

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800 Mt. Royal Blvd., Suite 5, Pittsburgh, PA 15223

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